This article was developed within the program Venture an Idea funded by the USAID.


In September 2021. Digital Serbia Initiative and the American Agency for International Development (USAID) have launched the Venture an Idea project, which will, in the next four years, develop various partnerships and activities with the aim to support both existing and future entrepreneurs on their path from innovative ideas to world-renowned startups. 

The consortium gathered around the Digital Serbia Initiative will focus on the promotion of entrepreneurial thinking, strengthening the link between the academic community and the private sector, encouraging multidisciplinary approaches in the development of innovation and other topics important for the further development of the innovation ecosystem of Serbia.

One of the main focuses will be on the development and improvement of knowledge exchange in the startup ecosystem, working with mentors, advisors, research and development partners and co-founders between Serbia and more developed markets.

'One of the main elements of the Venture an idea project is to help young people to transform their business ideas into real products and to make a business out of them. The United States gives support to this initiative because we believe in the innovative potential of Serbia, and we want to encourage the change of the old way of thinking. We want the best and smartest in Serbia not they have to go abroad to realize their dreams and ambitions, ”said the American Ambassador Anthony Godfrey.

‘’We have an exciting four years, ' said Nebojsa Djurdjevic, director of the Digital Serbia  Initiative’’ a non-governmental and non-profit organization with the strategic goal of developing a strong, globally competitive digital economy in Serbia.

Digital Serbia Initiative is a non-profit, non-governmental organization with the strategic goal of developing a strong, globally competitive digital economy in Serbia. Founded by the leading digital players in the country, more than 30 member-organizations from all sectors relevant for the growth of a digital ecosystem – including tech, banking and finance, telco, consulting, legal, education and research, media, pharmaceutical, and startup support organizations.

For more information on the 'Digital Serbia' Initiative and the Venture an idea project, visit Preduzmi.rs




This article was made possible by the support of the American people through the United States Agency for International Development (USAID). The contents of this article are the responsibility of Nova Iskra do not necessarily reflect the views of USAID or the United States Government.


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