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This article was developed within the program Venture an Idea funded by the USAID.


Owner & Creative Director at Pamela Coromoto

COUNTRY: Venezuela


Where are you from and how did you end up in Belgrade?

I’m from Maracaibo, Venezuela. For the past 15 years I have been moving around, I lived in the United States, Spain and my last unpredictable destination: Serbia.

The reason I came here? LOVE!


How long have you been living in Belgrade, and what is your connection to this city?

I visited Belgrade for the first time in 2012, but have moved in permanently in 2014, meaning almost 9 solid and fantastic years. My connection to this city started with a relationship, a belgrader architect from Vračar, who made sure to make my experience joy-able and learn about his city. This connection continues building itself as my family is growing.


Can you tell us something about your brand and beautiful jewelery you are designing?

I’m an architect and 10 years ago I decided to tailor my skills into a different scale, founding an architectural jewelery brand: Pamela Coromoto.

I’m mostly inspired by art, architecture and places, designing and making thoughtful, sustainable and contemporary one-of-a-kind pieces.


What are your favorite spots in Belgrade, and where do you take your friends when they are visiting our city?

I love the Kalemegdan, Dorćol and Vračar neighborhoods. 

If we get visitors, we take them to Kalemegdan, a bike ride through Ada, Novi Beograd brutalist tour, upper Dorćol for a nice walk and some foodie stops. 



This article was made possible by the support of the American people through the United States Agency for International Development (USAID). The contents of this article are the responsibility of Nova Iskra and do not necessarily reflect the views of USAID or the United States Government.




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